How to Survive Offline in an Online community (Or, Navigating the ...

Have you noticed how even though it doesn?t well have a body, you bump into the Internet just about in any place you go? almost every vendor or supplier you do enterprise with has a website. When you apply for a job at many fellowships they?ll direct you to their online Hr site instead of handing you a packet of paper. There are hundreds of fellowships out there that don?t even bother doing enterprise off the web, because the majority of the population does their shopping online anyway.

So how on earth is a brick and mortar store supposed to stay in enterprise when all the enterprise is staying on the web?

The key to surviving online in the wake of the Web 2.0 is to perceive what you have working in your favor. There are abundance of things ?regular? shop have going for them that online shop don?t. That?s your leverage. Capitalize on that, and your enterprise will be booming in no time.

Personal Attention

We?re not quite to the point where online sales reps can replace a real live person, even with all the technology available to us straight through the Web 2.0. Having someone there to help you with the fine points of your project, write back your questions and walk you straight through all of your options instead of leaving you to find them for yourselves is priceless when you?re wading out into new territory.

Interestingly enough, studies also show that 90% of the reasons given by customers when no longer doing enterprise with a enterprise were tied to buyer service: whether they didn?t get any at all, or what they did get was severely lacking. Make sure you?ve got all your ducks in a row in your buyer aid department, then play it up!

Try Before You Buy

The hardest thing about doing enterprise on the web (and the reason, I feel, that Web 2.0 evolved in the first place) is the fact that you can?t try before you buy. You?re buying something sight unseen, and even if you?ve seen the same model in a store in the past you?re still putting your faith in the fact that the e-tailer you?re working with isn?t going to rip you off.

Give your customers every opening to interact with your products before they buy. Grocery shop set up sample booths. Toy shop put a microscopic amount of products out front. Car dealers let their customers test drive their vehicles, and giants like Home Depot normally host demonstrations. The idea is to build trust in both the stock and the store, and there?s no best way to do that than to let your customers get up close and personal with the thing(s) they?re going to buy.

Show Me How!

Do you teach your customers to use the things they?re going to buy? There are hundreds of videos and how-to articles out on the web thanks to the whole plan of the Web 2.0, but nothing can take the place of a microscopic hands-on experience. Think hosting demonstrations and classes to teach your clientele how to use what you have to sell.

Have you noticed a trend here? Yes, that?s right. Direct interaction is the singular best way to keep your offline storefront alive in a prosperous Web 2.0 online society.

How to Survive Offline in an Online community (Or, Navigating the World in the Wake of the Web 2.0)

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